Case studies
Running email and SMS across a four-brand DTC portfolio
Shared retention infrastructure across four women's accessories brands, with separate P&Ls and a reporting layer that reconciles against platform billing.
- Outcome
- TODO: một dòng kết quả đo được
- Role
- Retention and ecommerce operations lead
- Period
- TODO: 2024 — nay
- Stack
- Klaviyo, Postscript, Shopify, GA4, Matrixify
Context
TODO — what the portfolio looked like when this work started, and what was not working.
What I did
TODO — 3 to 5 concrete moves. Name the mechanism, not the adjective. “Rebuilt the post-purchase flow around delivery date” beats “optimised the customer journey”.
Outcome
TODO — the measured result, with the period and the basis of measurement stated. If attribution is contested, say which model and why.
What I would do differently
TODO — this section converts better than the outcome section. Be specific.